Carnival Cruise Lines 'Land vs. Sea' Encourages Stress-Free Travel
Katherinev123 — January 13, 2012 — World
The Carnival Cruise Lines 'Land vs. Sea' campaign is all about promoting stress-free vacationing. Have you ever gone on a camping trip only to encounter a giant bear? What about a mountain lion? Well, if you choose Carnival Cruise Lines, as the campaign commercials point out, you'll get a great vacation -- bear- and mountain lion-free.
The Carnival Cruise Lines 'Land vs. Sea' campaign comprises several funny video spots created by ad agency Arnold. As hilarious as they are on point, these commercials demonstrate "what a bad idea a low-cost, land-based vacation can be," says Adweek. In the first spot, called "Bear," a couple goes camping only to have their car attacked by a bear and a mountain lion. Visit Adweek for more of the hilarious commercials from Carnival Cruise Lines.
The Carnival Cruise Lines 'Land vs. Sea' campaign comprises several funny video spots created by ad agency Arnold. As hilarious as they are on point, these commercials demonstrate "what a bad idea a low-cost, land-based vacation can be," says Adweek. In the first spot, called "Bear," a couple goes camping only to have their car attacked by a bear and a mountain lion. Visit Adweek for more of the hilarious commercials from Carnival Cruise Lines.
Trend Themes
1. Stress-free Vacationing - Creating stress-free vacation experiences by highlighting the dangers and inconveniences of land-based vacations.
2. Humorous Ad Campaigns - Utilizing humor in advertising campaigns to effectively convey the advantages of a specific product or service.
3. Safety and Security - Emphasizing the safety and security aspects of a product or service to appeal to consumer preferences.
Industry Implications
1. Travel and Tourism - Leveraging comedic campaigns to disrupt the travel and tourism industry by promoting stress-free vacationing with cruise lines.
2. Advertising and Marketing - Exploring innovative ways to incorporate humor in advertising campaigns to create memorable and engaging brand experiences.
3. Automotive - Identifying opportunities for car manufacturers to highlight safety features and promote road trip experiences as stress-free alternatives.
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