The Type 'The Joy of Books' Video is a Symphony of Fictional Worlds
Ana Lopez — January 12, 2012 — Art & Design
References: typebooks & mymodernmet
Books are more than pages filled with words, they are a world full of stories, fantasies and imagination, as shown by the Toronto bookstore Type video called The Joy of Books. This incredible stop-motion trailer shows what happens late at night after a bookstore is closed for the day.
Created by couple Sean Ohlenkamp and Lisa Ohlenkamp, owners of the independent bookstore, this animation video beautifully brings books to life. Like a scene from Happy Potter, the books magically change positions and dance among the shelves, creating a fantastic symphony that reminds viewers of the power of books and reading. Accompanied by a lively tune by composer Grayson Matthews, this trailer is already causing quite a buzz in the blogosphere because of its high quality and inspiring theme. Additionally, this project is a smart way to promote the decreasingly popular paper book.
The Joy of Books video took over four days and 15 volunteers to shoot. Watch the video to find yourself submerged in the fun world of fiction.
Created by couple Sean Ohlenkamp and Lisa Ohlenkamp, owners of the independent bookstore, this animation video beautifully brings books to life. Like a scene from Happy Potter, the books magically change positions and dance among the shelves, creating a fantastic symphony that reminds viewers of the power of books and reading. Accompanied by a lively tune by composer Grayson Matthews, this trailer is already causing quite a buzz in the blogosphere because of its high quality and inspiring theme. Additionally, this project is a smart way to promote the decreasingly popular paper book.
The Joy of Books video took over four days and 15 volunteers to shoot. Watch the video to find yourself submerged in the fun world of fiction.
Trend Themes
1. Stop-motion Animation - Using stop-motion animation techniques, businesses can create visually stunning content that brings their products or services to life.
2. Promoting Traditional Media - In a digitally dominated world, there is an opportunity to generate excitement and interest in traditional media formats like paper books through innovative marketing campaigns.
3. Narrative-driven Advertising - Creating storytelling-based advertisements can capture viewers' emotions and help them connect with a brand on a deeper level, just like The Joy of Books video does.
Industry Implications
1. Bookstores - Bookstore owners can explore using creative video content to promote their stores and attract more customers, tapping into the power of storytelling and imagination.
2. Advertising Agencies - Advertising agencies can leverage the success of narrative-driven content, like The Joy of Books video, to develop engaging campaigns for their clients that stand out in a crowded market.
3. Publishing - Publishing companies can invest in innovative digital marketing strategies, such as stop-motion animation trailers, to revitalize interest in physical books and reach new audiences.
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