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Holistic Health Scales

The FitBit Aria Scale is Debuted at CES 2012

— January 10, 2012 — Tech
the Fitbit Aria Wi-Fi smart scale, which was released today at CES 2012, is truly the best friend you'll ever have if you are trying to lose weight. The intelligent scale tracks, record and -- if you are proud of your accomplishments -- allows you to share the results on the Fitbit website.

This fabulous device IDs people in detecting the fluctuations in their weight in a way that it is easy to control and therefore motivational. The scale permits up to 8 users to share it, and most surprisingly it recognizes the person as soon as he or she steps on it, making it yet another inventive addition to the CES lineup of gadgets.

The Aria can be paired with other weight and exercise-tracking devices that the company launched last year, such as the ‘Wireless Activity Tracker,’ which was launched at CES 2011. The price point of this scale is pretty elevated, but it's worth its weight in weight lost.
Trend Themes
1. Wi-fi Smart Scales - The integration of Wi-Fi connectivity into smart scales creates the potential for real-time weight tracking and personalized goal setting.
2. Multi-user Fitness Tracking - Smart scales that can recognize multiple users further expand the potential for personalized fitness tracking and motivation.
3. Integration with Fitness Tracking Devices - Smart scales that can integrate with other fitness tracking devices allow for a more holistic approach to wellness and weight loss.
Industry Implications
1. Health and Fitness - The health and fitness industry can incorporate Wi-Fi smart scales into their products and services to provide clients with more accurate weight tracking and personalized goal setting.
2. Technology - Technology companies can capitalize on the trend of multi-user fitness tracking and integration with other fitness tracking devices to create more comprehensive wellness solutions.
3. Consumer Goods - Consumer goods companies can incorporate Wi-Fi smart scales into their product lines to provide consumers with an additional tool for weight management.
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