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Cute Carb-Loaded Memo Pads

The Pukka/Dank 'Sliced Bread Notebook' is the Next Best Thing

— January 11, 2012 — Lifestyle
When it comes to clever creations that mock everyday foods, it’s undeniable that the Pukka/Dank ‘Sliced Bread Notebook’ is a quaint and cute play on the age-old ‘greatest invention’ idiom.

The set of divided memo-pads includes 12 separate bread-slice booklets that are filled with blank paper, so that you can jot down your genius quotable gems or doodles of your pre-patented designs each month of the year. The packaged product is whimsically wrapped in a clear twist-tied plastic bread bag that even comes complete with nutrition facts and serving instructions on the side.

Even though chopped-up complex carbohydrates continuously take the win for best idea ever, the Pukka/Dank ‘Sliced Bread Notebook’ is content with being the non-edible novelty knock-off.
Trend Themes
1. Clever Food-inspired Stationery - The trend of creating stationery products that mimic everyday foods presents disruptive innovation opportunities in the novelty gift market.
2. Unique Packaging Design - The trend of whimsically packaging products like memo-pads in clear twist-tied plastic bread bags opens up disruptive innovation opportunities in the packaging industry for novelty items.
3. Hybrid Products - The trend of combining different products, such as sliced bread and notebooks, offers disruptive innovation opportunities for creative and functional merchandise.
Industry Implications
1. Novelty Gift Industry - The novelty gift industry can capitalize on the trend of clever food-inspired stationery by creating unique and playful products that appeal to consumers looking for humorous and functional gifts.
2. Packaging Industry - The packaging industry can embrace the trend of whimsical packaging design by offering innovative and eye-catching packaging solutions for novelty items like memo-pads.
3. Merchandise Industry - The merchandise industry can explore the trend of hybrid products by developing creative and unique items that combine different functions and objects, attracting consumers seeking unconventional and practical products.
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