Bajaj Auto's RE60 Rumored to be the World's New Cheapest C
Senduran Bhakthakumaran — January 5, 2012 — Autos
References: businesstoday.intoday.in & bbc
Before you place your bets on Tata Motors for the manufacturer of the world’s cheapest car, you may want to pay attention to the unveiling of Bajaj Auto’s RE60, predicted to be Tata Nano’s newest competitor.
The Tata Nano has been crowned industry leader for its ability to fulfill the requirements of the average family car while only costing approximately $2,500. However, the RE60 won’t give up the throne so easily. Primarily focused on the production of scooters and world renowned for its three-wheeled vehicles, Bajaj Auto has now developed a family small car that will not let the developing families of India be left behind in the country’s recently precipitous urbanization.
Bajaj Auto takes pride in its frugal and cost-competitive beliefs shown through the design and performance of the RE60. As auto-rickshaws (three-wheeled vehicles for hire) are in high demand within India, these cars will surely perk the interest of the nation’s daily commuters and set a new high -- or low -- in affordable and innovative car manufacturing.
The Tata Nano has been crowned industry leader for its ability to fulfill the requirements of the average family car while only costing approximately $2,500. However, the RE60 won’t give up the throne so easily. Primarily focused on the production of scooters and world renowned for its three-wheeled vehicles, Bajaj Auto has now developed a family small car that will not let the developing families of India be left behind in the country’s recently precipitous urbanization.
Bajaj Auto takes pride in its frugal and cost-competitive beliefs shown through the design and performance of the RE60. As auto-rickshaws (three-wheeled vehicles for hire) are in high demand within India, these cars will surely perk the interest of the nation’s daily commuters and set a new high -- or low -- in affordable and innovative car manufacturing.
Trend Themes
1. Affordable Car Manufacturing - The competition between Bajaj Auto's RE60 and Tata Nano will drive innovation in creating cost-effective cars for families.
2. Frugal Design and Performance - Bajaj Auto's focus on frugality and cost-competitiveness will push the boundaries of economical car design and performance.
3. Innovative Urban Commuting Solutions - The introduction of RE60 will offer an innovative option for daily commuters in India, revolutionizing the auto-rickshaw industry.
Industry Implications
1. Automotive Manufacturing - The rivalry between Bajaj Auto and Tata Motors will fuel advancements and disruption in the automotive manufacturing industry.
2. Urban Mobility - The development of RE60 will transform urban commuting solutions and impact the urban mobility industry.
3. Affordable Consumer Goods - The launch of RE60 will create new opportunities in the affordable car market, impacting the consumer goods industry.
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