Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Traditional Wood-Etching Labels

123 Tequila Bottles Pay Homage to the Origins of the Beverage

— January 3, 2012 — Lifestyle
123 Tequila recently unveiled a fresh new look for their line of high-quality tequila made using 100% organic Blue Agave. 123 Certified Organic Tequila comes in three different varieties handily labeled as either 1, 2 or 3. Each label pays homage to the beverage's place of origin, sporting etching illustrations recounting the process in which the tequila is cultivated as well as its dominant flavor. The astoundingly meticulous renderings were created by a Mexican artist that specializes in creating traditional wood etching.

Using Mexican folk lore and iconography, the 123 Tequila labels give you more than just a shallow taste of life south of the border. By directly engaging with the product's place of origin, 123 Tequila garners more credibility as an organic brand. The label design is entrancing, so don't feel too bad if you judge this book by its cover.

Traditional yet innovative and meticulously detailed to boot, the 123 Tequila bottles will have you craving a white sand Mexican beach.
Trend Themes
1. Traditional Label Art - Creating traditional and meticulously detailed label designs adds authenticity and beauty to products.
2. Organic Product Credibility - Highlighting a product's place of origin can increase its credibility as an organic brand.
3. Mexican Folklore Engagement - Incorporating Mexican folklore and iconography into product design can create a deeper and more meaningful connection with customers.
Industry Implications
1. Alcohol - Using traditional label art can differentiate and enhance the visual identity of alcohol brands.
2. Organic Food and Beverage - Highlighting the place of origin of organic products can increase their credibility and appeal to customers.
3. Art and Design - Incorporating traditional art techniques and cultural symbolism into product design can create a unique and engaging experience for customers.
3.4
Score
Popularity
Activity
Freshness