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Inspirational Olympic Renderings

The Telenor 2012 Calendar Sports Compelling Illustrations

— January 3, 2012 — Art & Design
Creative director Mane Radmanovic headed up the creation of these empowering illustrations for the Telenor 2012 Calendar. These sublime and surreal images were rendered by a team of three illustrators working in tandem. The images gathered inspiration from the upcoming 2012 Olympic Summer games in London. The much anticipated sports event was used as a metaphor for a renewed and powerful human spirit that is often associated with the clean slate of a new year.

Each image is a startling compilation of colors and textures. The slightly surrealist leanings of the dominant aesthetics of the images are reminiscent of the works of Magritte. Each illustration represents an Olympic sport as well as human characteristics each activity inspires in the athlete such as strength, motivation and pride. These skillfully crafted manage to avoid sappy sentiments and appear strong and vivacious.

Serving as ample inspiration throughout 2012, the Telenor 2012 Calendar is as beautiful as it is powerful.
Trend Themes
1. Empowering Illustrations - The use of empowering illustrations in marketing and advertising can create a strong emotional connection with customers.
2. Metaphorical Representations - Using metaphors in visual storytelling can help convey complex ideas and emotions in a relatable and impactful way.
3. Strong and Vivacious Imagery - Using bold and vibrant imagery can capture attention and leave a lasting impression on audiences.
Industry Implications
1. Marketing and Advertising - Incorporating empowering illustrations in marketing campaigns can differentiate brands and attract customers.
2. Design and Illustration - The use of metaphors and strong imagery in design and illustration can enhance storytelling and engage audiences.
3. Art and Creative Industries - Creating powerful and visually striking imagery can be an opportunity for artists and creative professionals to express ideas and emotions.
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