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Beans for Benefit

When You Buy a Bag of ONEbean Coffee, Choose a Cause to Support

— December 30, 2011 — Social Good
For the founders of ONEbean, it wasn't enough just to create a certified, fairtrade organic coffee -- they took their purpose-oriented business to the next level by not only giving a portion of coffee sales to charity, but by letting its customers choose the charities.

"The ONEbean Coffee Company helps non-profit and community organizations raise funds through coffee sales," the site says. "We support our business partners with long-term, easy to use fundraising strategies."

ONEbean coffee is as committed to quality beans and flavour as they are to supporting purpose-driven organizations. Part of the "ONEbean revolution" is empowering customers to contribute to causes that resonate with them.

"What makes ONEbean Coffee different from any other coffee company is that we will work with you as your reach for your goals," the site says. "We can customize marketing pieces to print and hand out, or email to your network of supporters. And our Coffeeworks program is unbeatable if you need to continue your fundraising effort for more than a few weeks."

The ONEbean Coffee Company, based in Surrey, BC, Canada, also has a Coffeeclub that delivers non-profit supporting coffee each month. ONEbean also offers a variety of product offerings including gift baskets, counterpacks (for schools, offices and retail), and coffee catering.

Contact Information
ONEbean website
ONEbean on Twitter
ONEbean on Facebook
Trend Themes
1. Customizable Social Responsibility - ONEbean revolution empowers customers to pick charities they care about and contribute via coffee sales.
2. Purpose-driven Fundraising - The ONEbean Coffee Company supports non-profit and community organizations with long-term, easy to use fundraising strategies.
3. Subscription Charity - ONEbean Coffee Company's Coffeeclub delivers non-profit supporting coffee each month, increasing customer's interaction and support for the cause.
Industry Implications
1. Coffee - Coffee companies can customize marketing pieces and social responsibility programs to print and hand out or email to customers, providing innovative ways to support charities.
2. Non-profit - Customizable social responsibility programs and long-term fundraising strategies, like the ONEbean Coffee Company's strategy, can improve fundraising efforts, empower donors, and attract new donors.
3. Subscription Services - Subscription services that offer charitable contributions or other purpose-driven benefits can attract socially responsible consumers and increase support for causes.
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