'If Logos Were Honest Part 3' Sheds Light on Consumer Culture
Meghan Young — December 31, 2011 — Art & Design
References: flickr & mymodernmet
Freelance graphic designer Viktor Hertz is back at it again with his 'If Logos Were Honest Part 3' series. Through his clever creations, he reveals the simple truth behind such big name brands as Dunkin' Donuts and Harley Davidson. For instance, "Nokids want our phones anymore" is a direct jab at Nokia's failing business while also referring to growing tech giant Apple.
Based in Sweden, Hertz says that If Logos Were Honest Part 3 series reveals "the actual content of the company" and "what they really should be called." These satirical designs may revolve around some simple tweaks, but they are very eye-opening. People could use more of these designs to shed some perspective on consumer culture.
Based in Sweden, Hertz says that If Logos Were Honest Part 3 series reveals "the actual content of the company" and "what they really should be called." These satirical designs may revolve around some simple tweaks, but they are very eye-opening. People could use more of these designs to shed some perspective on consumer culture.
Trend Themes
1. Satirical Brand Symbols - The 'If Logos Were Honest Part 3' series uncovers the truth behind big-name brands through clever satirical designs, offering opportunities for brands to be more transparent and authentic.
2. Consumer Culture Perspectives - The satirical logo designs shed light on consumer culture, highlighting the need for more perspective and critical thinking, presenting opportunities for brands to engage with consumers on a deeper level.
3. Visual Communication Innovation - The 'If Logos Were Honest Part 3' series showcases the power of visual communication to convey complex ideas and messages, inspiring opportunities for brands to create more impactful and engaging visual content.
Industry Implications
1. Graphic Design - The satirical logo designs by Viktor Hertz demonstrate the creative potential of graphic design in conveying brand messages and sparking conversations, offering opportunities for innovation in the industry.
2. Advertising - The satirical brand symbols in 'If Logos Were Honest Part 3' highlight the importance of authenticity and transparency in advertising, presenting opportunities for brands to redefine their messaging strategies and connect with consumers.
3. Consumer Goods - The satirical logo designs provide a fresh perspective on consumer culture and brand perception, prompting opportunities for consumer goods companies to reevaluate their positioning and embrace more genuine brand identities.
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