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Scary Sci-Fi Prequel Promos

The Ridley Scott 'Prometheus' Trailer has Many 'Alien' References

— December 23, 2011 — Marketing
In a week that saw the release of 'The Dark Knight Rises' and 'The Hoobbit' trailers, today, sci-fi/horror fans get the first glimpse of Ridley Scott's 'Prometheus' trailer, which is being heavily rumored as a prequel to the 1979 'Alien' film.

When it was announced that Ridley Scott would be returning to the genre that made him famous, many fans and critics questioned whether or not he would be making another film in the 'Alien' franchise. Earlier today, the 'Prometheus' trailer hit the Internet, and word on the street is that this film may indeed be a prequel. When viewing the trailer, the is no doubt about the references to the original 'Alien' film. From the wardrobe, to set designs, even obscure references like the 'Space Jockey' life form and 'facehuggers' can be seen in the trailer. One thing is certain, if this is not a direct prequel, it sure does contain a lot of material from the original film.

The 'Prometheus' trailer is revealing but the cast and crew remain tight-lipped about the film. I guess we'll have to wait until the next trailer drops or until the film premieres in August to know if this is a prequel or just another brilliant sci-fi film from Scott.
Trend Themes
1. Sci-fi Prequel Films - The success of 'Prometheus' as a potential prequel to the 'Alien' franchise indicates a growing interest in exploring the origins of popular sci-fi stories.
2. Nostalgic References - The inclusion of familiar elements from the original 'Alien' film in the 'Prometheus' trailer demonstrates a trend of using nostalgia to engage and excite fans.
3. Mystery Marketing - The secretive nature of the 'Prometheus' marketing campaign, with limited information being released, highlights the trend of creating intrigue and anticipation for upcoming films.
Industry Implications
1. Film Production - The success of 'Prometheus' as a potential prequel to the 'Alien' franchise presents an opportunity for film production companies to capitalize on the demand for sci-fi prequel films.
2. Entertainment - The nostalgic references in the 'Prometheus' trailer create opportunities for merchandise and tie-in products that appeal to fans of the original 'Alien' film.
3. Marketing and Advertising - The mystery marketing approach used for 'Prometheus' showcases the potential for innovative and secretive promotional campaigns to generate buzz and interest in upcoming films.
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