David Sykes Creates a Real-Life QR Code
Josh Mears — December 21, 2011 — Marketing
References: davidsykes & featureshoot
This clever take on the traditional QR code was created by London-based photographer David Sykes. The code itself is fully functional (the print can be scanned and used as a direct link to his website) and was created by using a number of abstract everyday things such as boots and briefcases.
The code was photographed and then sent out to a select few lucky recipients to launch the artist's new website. The photographer's choice to recreate a QR code was based on his fascination that a picture can become part of the digital world. This real-life code utilizes Sykes' fascination and its 8 square-foot size illustrates the magnitude and the importance he put on launching his new website.
The code was photographed and then sent out to a select few lucky recipients to launch the artist's new website. The photographer's choice to recreate a QR code was based on his fascination that a picture can become part of the digital world. This real-life code utilizes Sykes' fascination and its 8 square-foot size illustrates the magnitude and the importance he put on launching his new website.
Trend Themes
1. Abstract QR Codes - Creating QR codes using abstract everyday objects opens up opportunities for creative and visually appealing advertising campaigns.
2. Physical-digital Integration - The use of physical QR codes bridges the gap between the digital and physical worlds, allowing for immersive and interactive experiences.
3. Artistic Branding - Using unique and artistic QR codes can differentiate a brand and create a memorable and engaging connection with consumers.
Industry Implications
1. Advertising - The advertising industry can leverage abstract QR codes to create visually striking and attention-grabbing campaigns that drive consumer engagement.
2. Marketing - Incorporating physical QR codes into marketing strategies enables marketers to create interactive experiences that strengthen brand-consumer relationships.
3. Digital Art - Artists and designers can explore the combination of physical and digital mediums through the creation of artistic QR codes, unlocking new forms of expression and storytelling.
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