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Chromatic Liquored Sweets

Hard Luck Candy Vodka is a Confection for Adults Who Drink

— December 19, 2011 — Lifestyle
Candy is something many have a taste for, but Hard Luck Candy Vodka is for those with an adult palate.

Hard Luck Candy Vodka is a company that aims to bring back a few classic confections in liquor form. Each one has been infused with popular sweets that brings a sugared taste that will contrast the bitterness of the alcohol. Old favorites such as Root Beer Barrel, Orange and Vanilla and the classic Lemon are just a few of the flavors ready to give the palate a childhood nostalgic kick.

With the festive season arriving, the sweet Hard Luck Candy Vodka would make a great addition to any party. After all, candy and liquor is a combination that's hard to resist for any adult.
Trend Themes
1. Candy-infused Alcohol - The trend of infusing candy flavors into alcohol creates opportunities for innovation within the beverage industry.
2. Adult-targeted Confections - Creating confections with adult palates in mind presents an opportunity for disruptive innovation within the candy industry.
3. Event Alcohol Offerings - The trend of offering unique and themed alcoholic beverages at events opens up opportunities for innovation within the events industry.
Industry Implications
1. Beverage - The beverage industry can capitalize on candy-infused alcohol to attract a younger demographic and those with a sweet tooth.
2. Candy - The candy industry can target adult audiences by creating confections infused with flavors that appeal to an adult palate.
3. Events - The events industry can offer unique and themed alcoholic beverages, such as candy-infused alcohol, to enhance the attendee experience.
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