Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Superstitious Karma Tees

'Reverse the Curse' Gives Goats While Helping Cubs Fans

— December 5, 2011 — Social Good
When you buy a Reverse the Curse Chicago t-shirt, you're not only getting a fun tee, you're also joining a movement, and giving a family in a developing country the opportunity to lift themselves out of poverty. Through a partnership with World Vision, the social enterprise donates 20% of the proceeds from every purchase toward to the cost of a dairy goat. The goat then gives these families the opportunity to start a small business selling milk and cheese, and if the family owns more than one goat, selling meat and offspring.

The "curse" in the branding refers to the legendary Chicago Cubs curse. For non-baseball fans, the curse was said to be placed in 1945 after the owner of the Billy Goat Tavern brought his goat to a World Series game at Wrigley Field. Unfortunately, fans weren't so fond of the goat smell, so he was asked to leave, upon which he said, "Them Cubs, they aren't gonna win no more."

The interpretations of the specifics of the curse differ, but the entrepreneurs behind Reverse the Curse are incorporating a bit of karmic superstition into their business. Their hope is that while they "fight against the 'curses' afflicting the world's children," they'll also be helping reverse the Chicago Cubs curse.

The founders are "a small group of Cubs fans that are desperately hoping to see a World Series in their lifetime. Internet Marketing Entrepreneur and Chief Goat Giver Jeremy Freeman began building this plan a couple weeks before the Chicago Cubs home opener on April 1st 2011."

Other products include the Reverse the Curse Blogging Strategy + Execution ($1,750), a custom cause event ($5,000), EPIC GOAT Search Engine Optimization ($1,500), and other Internet entrepreneurship-focused products. They also offer a 75 minute "free" marketing consultation in exchange for $75 -- enough to buy a goat for a family in Africa.

Contact Information
Reverse the Curse website
Reverse the Curse on Facebook
Reverse the Curse on Twitter
Trend Themes
1. Socially Conscious Fashion - Opportunities for companies to create fashion lines that support social causes and make a positive impact on underserved communities while providing unique products and experiences for consumers.
2. Superstition and Branding - Brands can incorporate aspects of superstition and legends to create unique narratives around their products and services that attract consumer attention and differentiate themselves from competitors.
3. Online Business Incubation - By offering a suite of digital marketing and entrepreneurship-focused products, businesses can help new entrepreneurs acquire the necessary skills and knowledge to launch and grow their own ventures while also funding social causes and projects.
Industry Implications
1. Fashion and Apparel - Fashion companies can use their resources and creative teams to design and produce socially conscious clothing and accessories that support disadvantaged communities and generate positive brand sentiment.
2. Sports Merchandising - Sports teams and merchandisers can leverage historical and cultural associations with their brand, such as team curses and superstitions, to create new product lines that appeal to fans and generate buzz.
3. Online Education and Training - Online educators and trainers can use their expertise and platforms to offer courses and programs that equip aspiring entrepreneurs with the knowledge, skills, and resources to launch and grow businesses that support social projects and causes.
4.4
Score
Popularity
Activity
Freshness