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Picture Protecting Beer Coolers

The Norte Photoblocker Prevents Social Media Mishaps

— December 4, 2011 — Lifestyle
Technological advances and social networking can turn your night out into a nightmare the next day if certain photos make it to the Internet, and the Norte Photoblocker aims to prevent these mishaps.

The latest advertisement from Del Campo Nazca Saatchi introduces the Norte Photoblocker. This device is a beer cooler that detects when a photo is being taken and shines a flash to make sure one’s reputation isn’t ruined. The Norte Photoblocker campaign is another advertisement that looks to solve bar problems in a humorous way. The campaign's slogan, “What happens in the club, stays in the club,” is a motto many can agree with. This video has the potential to go viral and boost the brand image on Norte higher than expected.
Trend Themes
1. Photoblocker Products - The emergence of photoblocker products like Norte Photoblocker can create an opportunity for businesses to tap into the market and offer more advanced solutions for privacy-conscious individuals.
2. Privacy-conscious Social Media - The trend towards privacy-conscious social media could lead to the development of new platforms that prioritize user privacy and security.
3. Humorous Advertising - Humorous advertising campaigns like Norte Photoblocker can help brands gain more attention and build a stronger brand image through viral marketing.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can benefit from the demand for more advanced photoblocker products like Norte Photoblocker.
2. Social Media - As privacy concerns continue to grow, the social media industry could focus on offering more secure and private platforms for their users.
3. Marketing and Advertising - The marketing and advertising industry can leverage the trend towards humorous advertising campaigns, like Norte Photoblocker, to create viral marketing opportunities for their clients.
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