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Augmented Reality Holiday Apps

Zappar Magical Advent Calendar Has Animation Instead of Treats

— December 2, 2011 — Tech
For digitally savvy children, the Zappar Magical Advent Calendar offers a less tooth-decaying way to count down the days until Christmas. Instead of offering the traditional chocolate treats, the Zappar Magical Advent Calendar uses augmented reality to deliver fun animation.

Zappar has released this free augmented reality advent calendar that you can download from the Zappar website. Then, you just print it out and point your smartphone at it to see the Zappar Magical Advent Calendar come to life with animations (your smartphone's date will signal which animation appears). Alternatively, you can leave the calendar on the computer and just view it on your computer monitor.

A Cambridge-based tech company, Zappar has created a proprietary augmented reality platform that has made everything from billboards to magazine covers come to life. It has even created augmented reality for bed linen!
Trend Themes
1. Augmented Reality Holiday Apps - With the success of the Zappar Magical Advent Calendar, expect more companies to use augmented reality to add an interactive and exciting element to holiday-themed apps.
2. AR Advertising - Zappar's proprietary augmented reality platform has the potential to disrupt traditional advertising methods by offering an engaging and immersive experience for consumers.
3. Interactive Print Media - Zappar's success in bringing print media to life with augmented reality has the potential to disrupt the traditional print media industry by offering a more engaging and interactive experience for readers.
Industry Implications
1. Toy Industry - The success of Zappar's Magical Advent Calendar highlights the potential for augmented reality to transform the traditional toy industry by offering interactive and immersive experiences for children.
2. Advertising Industry - Zappar's proprietary augmented reality platform has the potential to disrupt the traditional advertising industry by offering an engaging and immersive experience for consumers.
3. Print Media Industry - Zappar's success in bringing print media to life with augmented reality has the potential to disrupt the traditional print media industry by offering a more engaging and interactive experience for readers.
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