The FOXCrime Photographs Case Campaign Presents Pixelated Problems
Amelia Roblin — December 2, 2011 — Marketing
References: ogilvy & adsoftheworld
Much of the appeal of watching crime shows on TV is being able to act as an investigator yourself, eagerly awaiting the end of the episode to find out if your chosen suspect is the culprit. This FOXCrime Photographs Case campaign dangles curious homicidal scene traces in transparent ziploc bags with the intention of exciting the inner detective of television watchers.
These prints by Ogilvy & Mather of Mumbai, India, invited the public to take part in an online contest solving crimes. Visual evidence was presented to them and the winners would be the ones to discover the true felonious narrative. The FOXCrime Photographs Case campaign plays on the fragmented clues and the nature of camera-captured proof, providing a pixelated high heel, a low-resolution cellphone and a wineglass as tips.
These prints by Ogilvy & Mather of Mumbai, India, invited the public to take part in an online contest solving crimes. Visual evidence was presented to them and the winners would be the ones to discover the true felonious narrative. The FOXCrime Photographs Case campaign plays on the fragmented clues and the nature of camera-captured proof, providing a pixelated high heel, a low-resolution cellphone and a wineglass as tips.
Trend Themes
1. Interactive Advertising Campaigns - Opportunity for businesses to create interactive advertising campaigns that actively engage and challenge consumers.
2. Gamification Marketing Strategies - Disruptive innovation opportunity to incorporate gamification elements in marketing strategies to increase customer engagement and retention.
3. Crowdsourcing Criminal Investigations - Innovation opportunity for law enforcement agencies to leverage crowdsourcing for solving crimes by tapping into the collective intelligence of the public.
Industry Implications
1. TV and Media - Opportunity for TV networks to enhance audience engagement by introducing interactive elements and gamification strategies in their crime shows.
2. Advertising and Marketing - Disruptive innovation opportunity for advertising and marketing agencies to create unique and interactive campaigns that leverage digital and offline media forms.
3. Law Enforcement Technology - Opportunity for technology companies to develop crowdsourcing solutions that assist law enforcement agencies in criminal investigations.
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