Successful Living from Diesel with Moroso is Casual Chic
Meghan Young — December 1, 2011 — Art & Design
The Successful Living from Diesel with Moroso collection proves that this has been one fun and fruitful relationship. The fashion house and furniture company teamed up earlier in the year to release the Chubby Chic Collection and has now resulted in the two new collections: Camp and Sand. Building off of the casually belted armchair that was the centerpiece of the Chubby Chic Collection, this line is filled with fashion-inspired furniture as well.
Rife with carefree yet sophisticated pieces that just beckon for people to kick back and relax on, the Successful Living from Diesel with Moroso collection is all about simple lifestyles with a stylish edge, not to mention that each piece is completely contemporary.
Rife with carefree yet sophisticated pieces that just beckon for people to kick back and relax on, the Successful Living from Diesel with Moroso collection is all about simple lifestyles with a stylish edge, not to mention that each piece is completely contemporary.
Trend Themes
1. Fashion-inspired Furniture - Disruptive innovation opportunity: Collaborate with fashion houses to create furniture collections that cater to the stylish and contemporary lifestyles of consumers.
2. Casual Chic - Disruptive innovation opportunity: Develop furniture designs that embody a carefree yet sophisticated aesthetic, appealing to individuals seeking comfort and style.
3. Simple Lifestyles - Disruptive innovation opportunity: Design furniture pieces that promote minimalistic living and provide a stylish edge, meeting the demand for contemporary and uncomplicated home furnishings.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Partner with furniture companies to translate fashion trends into furniture designs, creating unique collaborations for fashion-forward consumers.
2. Furniture - Disruptive innovation opportunity: Experiment with unconventional materials and techniques to create casual and fashion-inspired furniture pieces that stand out in the market.
3. Interior Design - Disruptive innovation opportunity: Integrate fashion-inspired furniture into interior design concepts, offering clients the opportunity to create stylish and cohesive living spaces.
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