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Free Innovation eBook

Defy Convention and Unlock Cool with Exploiting Chaos by Jeremy Gutsche

— November 23, 2011 — About
Defy convention with Jeremy Gutsche's award-winning Exploiting Chaos. Now in an image-packed eBook format that's enhanced with videos, the book, which won the Inc. Best Book for Business Owners, is available for free.

Contrary to what you might think, chaos doesn't always cause organizations to retreat. Big companies including Apple, Microsoft, Disney, CNN, 20th Century Fox, MTV and Hyatt were all founded during periods of economic recession. To defy convention, stimulate creativity and identify opportunity, you can find your next big idea and thrive in the current environment by understanding market needs.

If you want to keep your finger on the pulse of pop culture, defy convention and learn how to reinvent during times of change, check out the new eBook of Exploiting Chaos -- for free!
Trend Themes
1. Innovation During Recession - The current economic recession can lead to the birth of new big companies and innovation opportunities.
2. Creative Stimulation - Understanding market needs and defying convention can help stimulate creativity and identify innovation opportunities.
3. Reinventing During Change - Learning how to reinvent during times of change can help businesses stay ahead and identify innovation opportunities.
Industry Implications
1. Technology - The technology industry can take advantage of the economic recession to create new companies and innovative products and services.
2. Media and Entertainment - The media and entertainment industry can find new business opportunities by understanding market needs and defying conventions.
3. Hospitality and Travel - The hospitality and travel industry can stay ahead of the competition by learning how to reinvent during times of change and identify innovation opportunities.
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