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Multicolored Socks

Terry Richardson x Happy Socks Skyrockets the Brand's Cool Cred

— November 21, 2011 — Fashion
Just when you thought socks couldn't get any cooler, Terry Richardson x Happy Socks had to happen for the Holiday 2011 Happy Socks campaign. The iconic photographer, known for his impeccable and honest shoots with celebrities has pulled out all the stops for this photoshoot. It includes all of the most badass up-and-coming talent personally selected by Richardson, featuring ASAP Rocky, Sky Ferreira, Ashley Smith, Action Bronson, Camille Rowe, Braydon Szafranski, Physical Therapy, Maluca Mala and Mykki Blanco.

This campaign brings sexiness, genuine fun-loving ambiance and rad cred all together in a delicious ensemble that showcases more than just socks, but also bunny ears, sweaters, tops and pants based on the #FOUR collection. Stylist and fashion editor Mel Ottenberg and designer Adam Selman designed the "look to reflect the personality of each subject," according to High Snobiety.

The Terry Richardson x Happy Socks will capture your attention and leave you wanting more in all the right ways.
Trend Themes
1. Sock Fashion Collaboration - The collaboration between Terry Richardson and Happy Socks showcases the potential for fashion brands to create unique and eye-catching socks through partnerships with well-known photographers.
2. Celebrity Endorsements in Fashion - The use of up-and-coming celebrities like ASAP Rocky and Sky Ferreira in the Happy Socks campaign highlights the opportunity for brands to leverage celebrity endorsements to enhance their brand image.
3. Personalized Fashion Accessories - The Terry Richardson x Happy Socks campaign reflects the growing trend of personalized fashion accessories that allow individuals to express their unique style through statement pieces like socks.
Industry Implications
1. Fashion Photography - The collaboration between Terry Richardson and Happy Socks demonstrates the potential for fashion photographers to expand their work beyond traditional shoots and explore creative partnerships.
2. Fashion Retail - The success of the Happy Socks campaign with Terry Richardson encourages fashion retailers to explore collaborations and limited-edition collections with renowned artists to create buzz and drive sales.
3. Fashion Accessories - The personalized and vibrant Happy Socks collection by Terry Richardson highlights the opportunity for fashion accessory brands to tap into the growing demand for unique and expressive accessories.
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