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Fierce Female Pinups

Will Murai Puts the Power in His Illustrated Ladies' Capable Hands

— November 9, 2011 — Art & Design
All of the women featured in these Will Murai illustrations have one thing in common: they completely own the pictures they're in. Through their dynamic and alluring poses, the female subjects have their viewers, as well as the other characters within each painting, wrapped around their fingers.

Each one of Will Murai's lovely ladies exude strength, charisma and power, which leads me to believe Murai is a feminist at heart. His depictions of Greek myth-inspired characters may all be beautiful, but they never cross over into fetishism territory. And if the message that women hold all the power still isn't clear enough, just look to the painting of a love struck boy completely enamored by his date for further clarification.

If these Will Murai illustrations seem familiar, it's probably because you've seen this Sao Paulo-based artist's work published through major clients such as Marvel Comics, DC Comics, ESPN Magazine and even Marie Claire Magazine.
Trend Themes
1. Dynamic Female Empowerment - Opportunity for brands to showcase strong and powerful women in their marketing and advertising campaigns.
2. Artistic Feminism - Creating art that celebrates women's strength and beauty without objectifying them, offering an alternative representation of femininity.
3. Mythology-inspired Art - Exploring the influence of Greek mythology in contemporary art, merging ancient narratives with modern aesthetics.
Industry Implications
1. Advertising - Opportunity for brands to incorporate dynamic female empowerment in their ad campaigns to appeal to a diverse and empowered audience.
2. Art and Design - Creating art that celebrates women's strength and beauty without objectifying them, offering an alternative representation of femininity.
3. Entertainment and Publishing - Opportunity for entertainment companies and publishers to feature mythology-inspired art in their products, attracting a fanbase interested in merging ancient narratives with modern aesthetics.
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