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Precious Purple Timepieces

Swarovski Unveils the Gorgeous Elis Bangle Amethyst Watch

— November 6, 2011 — Fashion
For those lovers of luxury who often find themselves staring down the barrel of a deadline, Swarovski's stunning Elis Bangle Amethyst watch is sure to keep you on time and in style.

This season, the jewelry giant Swarovski made a boldly vibrant move and selected purple amethysts as the company's autumn/winter gem of choice. The collection features many sumptuous purple pieces, but the Elis Bangle Amethyst watch certainly takes the cake.

The stainless steel curved bangle base of the watch is swathed in a mesmerizing light crystal mesh encrusted with 744 mini amethysts. The core dial itself is only 62mm; clearly spacial sacrifices had to be made to accommodate the sumptuous sparkle on this twinkling timepiece. The petite dial is spruced up with mini crystals that punctuate certain times. The Swan at 12 also carries its own sparkle with a few additional gems.

Only 1000 pieces are being produced and will sell for a retail price of $900 dollars. So, if there is a time conscious fashionista on your holiday shopping list look no further than this stunning Elis Bangle Amethyst watch.
Trend Themes
1. Luxury Timepieces - The growing demand for luxury timepieces presents opportunities for innovative designs and materials, such as the use of purple amethysts in Swarovski's Elis Bangle Amethyst watch.
2. Jewelry Fashion Trends - The trend of using vibrant and unique gemstones in jewelry, like purple amethysts, can inspire other designers to create bold and eye-catching pieces.
3. Limited Edition Collectibles - The limited production and exclusive nature of Swarovski's Elis Bangle Amethyst watch taps into the trend of collectible items, catering to luxury consumers who value rare and unique products.
Industry Implications
1. Luxury Watches - The luxury watch industry can leverage the use of unconventional gemstones and innovative designs to create exclusive timepieces that appeal to affluent consumers.
2. Jewelry Design - The jewelry design industry can explore the use of vibrant gemstones like amethysts to create distinctive and high-end pieces that cater to fashion-forward consumers.
3. Collectibles Market - The collectibles market, particularly in the luxury sector, can benefit from producing limited edition items like Swarovski's Elis Bangle Amethyst watch, attracting passionate collectors and enthusiasts.
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