The Marc Yankus 'Call It Sleep' Series Explores Memories
Meghan Young — November 5, 2011 — Art & Design
References: marcyankus & mymodernmet
There is something hauntingly beautiful about the 'Call It Sleep' series by Marc Yankus that will have people staring into its depths contemplatively for minutes on end. The series makes people ponder and wonder how these images were created, and also stirs the imagination for times gone by.
Created by New York-based artist Marc Yankus, the Call It Sleep series questions what is real and what is not. These photo montages of figures are certainly not real, but they look so convincing at first that it brings out a childlike sense of curiosity and innocent belief in the impossible. As Yankus says, "My evocation of the experience of memory, imagination and dreaming is played out in an invented, visionary place composed of two worlds; the real and the imagined."
Created by New York-based artist Marc Yankus, the Call It Sleep series questions what is real and what is not. These photo montages of figures are certainly not real, but they look so convincing at first that it brings out a childlike sense of curiosity and innocent belief in the impossible. As Yankus says, "My evocation of the experience of memory, imagination and dreaming is played out in an invented, visionary place composed of two worlds; the real and the imagined."
Trend Themes
1. Photo Montages - The 'Call It Sleep' series highlights the trend of creating photo montages to evoke curiosity and imagination.
2. Blurred Reality - Marc Yankus explores the trend of blurring the line between what is real and what is not in his 'Call It Sleep' series.
3. Evoke Memories - The 'Call It Sleep' series taps into the trend of using art to stir nostalgia and contemplation of times gone by.
Industry Implications
1. Artificial Intelligence - Artificial intelligence can be used to create even more realistic and convincing photo montages in the future.
2. Virtual Reality - Virtual reality technology can be used to immerse viewers in the blurred reality of artworks like the 'Call It Sleep' series.
3. Creative Advertising - Brands can leverage the trend of evoking memories through art to create emotionally impactful advertising campaigns.
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