Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,330 inspiring examples.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,242 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,986 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,330 cutting edge ideas.

Sub-Freezing Social Servers

Facebook Launched its Eco-Friendly Lapland Data Center in the Arctic

— October 28, 2011 — Eco
When the question of ethics comes into play, Facebook is typically remembered for its cutthroat, unapologetic tactics, yet the company's new Lapland Data Center is poised to not only clean up their image, but cut maintenance costs.

Erected on the precipice of the Arctic Cirlce, in the northern Swedish town of Luleå, there is an unlikely-looking building and it's venting phenomenal levels of heat. The indoor furnace is actually Facebook's new Lapland Data Center, a low carbon, eco-friendly server farm. Although the actual installation will cost in the region of £100 million, Facebook will be reaping the benefits of avoiding cooling costs by eschewing air-conditioners and embracing the sub-zero arctic winds. Moreover, the servers' carbon footprint is shrunk even more by the sustainable energy collected from a nearby hydroelectric dam! So breathe easy and know well that all the 'liking' in the world won't harm the environment too much.
Trend Themes
1. Eco-friendly Data Centers - The trend of building low carbon, sustainable data centers is on the rise, presenting opportunities for companies to reduce environmental impact and cut maintenance costs.
2. Renewable Energy Integration - Integrating sustainable energy sources like hydroelectric power into data centers is a growing trend, opening up avenues for more environmentally friendly operations.
3. Cold Climate Data Centers - The trend of locating data centers in cold climate regions like the Arctic is gaining traction, providing an opportunity to leverage sub-zero temperatures for energy-efficient cooling.
Industry Implications
1. Technology - The technology industry can benefit from the trend of eco-friendly data centers by implementing sustainable practices and reducing costs.
2. Renewable Energy - The renewable energy industry has the opportunity to collaborate with data centers to provide clean and reliable power sources.
3. Construction - The construction industry can capitalize on the trend of cold climate data centers by designing and constructing energy-efficient facilities in such regions.
2.1
Score
Popularity
Activity
Freshness