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Fashion Designer Dolls

Kimora Lee Simmons Barbie

— January 13, 2008 — Fashion
Do you have a little fashionista in the making? The Kimora Lee Simmons Barbie Doll is something special for both young girls getting into fashion, and women who appreciate branded pop culture items.

The Barbie replica of the Baby Phat designer will be released in the spring of 2008, and the current design is still a prototype.

Underneath the luxurious fur coat lined with a pink leopard print pattern, the Kimora doll is dressed in a retro pink dress with a golden waist clasp bearing the Baby Phat logo. Adorning her toned legs are sleek hot pink thigh high boots, and completing the outfit is her pink zebra-stiped handbag, big golden hoop earrings and big, black VIP sunglasses.

The doll can be pre-ordered for shipment as soon as March/April for a cost of $59.99.
Trend Themes
1. Designer Dolls - Creating dolls modeled after famous fashion designers and releasing them as collectibles provides a fresh spin on traditional toy marketing.
2. Branded Pop Culture Items - Collaborating with famous figures to release branded pop culture items creates an opportunity for cross-industry collaboration.
3. Fashion-inspired Toys - Expanding into the toy industry with fashion-inspired toys provides a new industry for fashion designers to explore innovative design ideas.
Industry Implications
1. Toy Industry - Toy companies can leverage collectible and designer dolls to create premium products that appeal to adults and children alike.
2. Fashion Industry - Fashion designers can tap into the toy industry to expand their brand and create unique, limited edition items that generate buzz and drive sales.
3. Pop Culture Industry - Collaborating with pop culture figures to create branded merchandise can be a lucrative opportunity for both the celebrity and the merchandise industry.
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