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Glamorous Road Trip Shoots

The Eniko Mihalik Vogue Paris November Editorial Stuns with Watches

— October 26, 2011 — Fashion
Going on a road trip usually encompasses a laid-back and carefree mood, but the Eniko Mihalik Vogue Paris November editorial illustrates how glamorous taking a trip can be. The shoot features an '80s feel, and lets the prominently featured accessories speak for themselves.

Shot by Sharif Hamza, the Eniko Mihalik Vogue Paris November editorial follows model Eniko Mihalik as she takes a solo trip in her vintage car. Wearing a series of stunning watches and cozy chic sweaters and cardigans, the model is more than ready to meet any and all adventures on the road.

Implications - In an attempt to forget the recent recession, consumers are looking to make more luxurious purchases. Products featuring an everyday function but offer an element of prestige attract shoppers who want to feel privileged. Companies could focus on this demand in order to increase their popularity on the market.
Trend Themes
1. Glamorous Road Trips - Disruptive innovation opportunity: Develop travel accessories and services that cater to the luxurious and glamorous side of road trips.
2. 80s-inspired Fashion - Disruptive innovation opportunity: Create clothing lines and accessories that embody the bold and nostalgic style of the 80s.
3. Cozy Chic - Disruptive innovation opportunity: Design fashionable yet comfortable clothing items like sweaters and cardigans that appeal to consumers seeking both style and comfort.
Industry Implications
1. Luxury Travel - Disruptive innovation opportunity: Develop high-end road trip packages and services that provide a luxurious and glamorous travel experience.
2. Fashion and Accessories - Disruptive innovation opportunity: Create fashion lines and accessories that incorporate elements from the 80s era, appealing to consumers nostalgic for the fashion of that time.
3. Casual Apparel - Disruptive innovation opportunity: Design clothing lines that prioritize both style and comfort, catering to the growing demand for fashionable yet cozy attire.
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