Mercy For Animals Graphically Promotes Vegetarianism
Katherinev123 — October 26, 2011 — Marketing
References: charity-pay & ecorazzi
Animal rights organization Mercy For Animals has released a set of three commercials that will make your stomach flop. If you don't like the sight of blood, it's probably best to turn away now.
The Mercy For Animals ads promote vegetarianism, but they inadvertently say that humans are bloodying their hands by eating animals, using blood -- and a lot of it -- to spread the message. The first ad shows a woman grocery shopping, who picks up a pack of meat only to find that her hands are covered in blood. The second features a woman ordering a burger at a drive-thru; when she receives her takeout bag, it's drenched in blood, which spills onto and into her car. Finally, the third commercial has a student picking up lunch at his school cafeteria and leaving a trail of blood as he slides his lunch tray down the aisle. Each spot is followed by a series of images depicting animals in factory farms.
To be aired on MTV in New York and Los Angeles, the Mercy For Animals ads are certainly enough to make anyone consider going vegetarian.
The Mercy For Animals ads promote vegetarianism, but they inadvertently say that humans are bloodying their hands by eating animals, using blood -- and a lot of it -- to spread the message. The first ad shows a woman grocery shopping, who picks up a pack of meat only to find that her hands are covered in blood. The second features a woman ordering a burger at a drive-thru; when she receives her takeout bag, it's drenched in blood, which spills onto and into her car. Finally, the third commercial has a student picking up lunch at his school cafeteria and leaving a trail of blood as he slides his lunch tray down the aisle. Each spot is followed by a series of images depicting animals in factory farms.
To be aired on MTV in New York and Los Angeles, the Mercy For Animals ads are certainly enough to make anyone consider going vegetarian.
Trend Themes
1. Graphic Vegetarian Ads - Opportunity for disruptive innovation in advertising to promote plant-based diets through impactful visuals and emotional appeal.
2. Animal Welfare Awareness - Opportunity for disruptive innovation in animal welfare practices and technologies across industries such as food and agriculture, fashion, and cosmetics.
3. Meatless Diets - Opportunity for disruptive innovation in creating and marketing plant-based meat alternatives and other vegetarian products across industries such as food and beverages and health and wellness.
Industry Implications
1. Food and Agriculture - Disruptive innovation opportunities in plant-based meat alternatives and more ethical and sustainable farming practices.
2. Fashion - Disruptive innovation opportunities in developing alternative materials to animal-based products for clothing and accessories.
3. Cosmetics - Disruptive innovation opportunities in creating cruelty-free and vegan beauty products using alternative testing methods and ingredients.
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