The Preparation H Ointment Campaign is Cleverly Cheeky
Meghan Young — October 26, 2011 — Marketing
References: preparationh & ibelieveinadv
It can be quite awkward when talking about or simply referring to a problem in one's nether region, which is best recognized by the Preparation H Ointment ad campaign. In a rather clever and cheeky manner, it has managed to allude to this inflamed health condition without offending anyone. In fact, it probably made a few people who are currently suffering from hemorrhoids laugh instead of cry in a corner.
Conceived and executed by US-based ad agency AbbaSez, the Preparation H Ointment ad campaign represents this affliction by way of a blank book with what appears to be a strategically placed red stain in its center. Photographed by Shawn Couzens and Gary Ennis, the concept is very simple, but gets the point across loud and clear.
Conceived and executed by US-based ad agency AbbaSez, the Preparation H Ointment ad campaign represents this affliction by way of a blank book with what appears to be a strategically placed red stain in its center. Photographed by Shawn Couzens and Gary Ennis, the concept is very simple, but gets the point across loud and clear.
Trend Themes
1. Clever Advertising - Campaigns that use humor and cleverness to promote products or services.
2. Sensitive Medical Ads - Advertisements that talk about or allude to sensitive medical conditions in a tactful and creative way.
3. Innuendo Marketing - Using suggestive or cheeky language to allude to a product or service.
Industry Implications
1. Pharmaceutical - Advertising in the pharmaceutical industry can benefit from creative campaigns that tackle sensitive subjects with tact.
2. Marketing and Advertising - Marketing and advertising professionals can utilize clever and amusing campaigns that resonate with consumers.
3. Healthcare - Healthcare professionals can learn from the creative and unconventional approach of this ad campaign and apply it to promote important health messages.
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