Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Tech-Savvy Playful Pages

DDB Helsinki Resurrects Print Media with its Campaign for Sonera

— October 24, 2011 — Tech
Ad agency DDB Helsinki devised a clever way to utilize traditional print media to promote tech giant Sonera. Sonera is the first company introduce the faster 4G network to Finland and in order to illustrate this new found speed DDB Helsinki found an interactive way to test the speed of Sonera's would-be consumers.

Print media has often been described as a dying industry. DDB Helsinki, unwilling to accept that print is a sinking ship, found a innovative and interactive way to utilize this much maligned physical media. The advert appears in a magazine and the reader is prompted to scan an image of the page onto their phone. Upon doing so the game springs to life and the phone tells the user to place it in its designated area on the page. You and a friend rest two fingers in the alloted positions on the page and, when signaled by the phone, you race each other to touch the phone first. Whoever has a faster reaction time is supposed to represent Sonera's impeccable 4G service.

Although the message of this advertisement is fairly abstract, the ad makes up for its indirectness with its entertainment factor. DDB Helsinki successfully forces consumers and the advertising industry to take another look at traditional media -- it may not be as dead as it appears.
Trend Themes
1. Interactive Print Media - The use of interactive elements in print media advertising could revolutionize the effectiveness of traditional print ads.
2. Revitalizing Traditional Media - Innovative approaches to traditional media can breathe new life into industries that are often seen as dying.
3. Entertainment Factor in Advertising - Creating ads that provide entertainment value can capture consumer attention and leave a lasting impression.
Industry Implications
1. Advertising - The advertising industry can embrace interactive print media to create more engaging and memorable campaigns.
2. Print Media - The print media industry can explore incorporating interactive elements into their publications to attract new readers and advertisers.
3. Technology - The technology industry can develop innovative solutions for integrating print and digital media to enhance user experiences.
1
Score
Popularity
Activity
Freshness