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Scruffy Western Menswear Shoots

The Calin Sitar Viktor Magazine #2 Shots are Rugged and Wild

— October 20, 2011 — Fashion
Take a trip down south to the wild wild west with the rugged rural Calin Sitar Viktor Magazine #2 photoshoot. Lensed by Adriano Russo, the fashion mag's editorial features contemporary cowboy looks from the likes of Prada, Versace, Dior Homme and other top design houses.

Sitar's looks show an influence of 70s hippie fashion, with bohemian-style printed vests, and long, messy bangs. The long black jackets, hats and vests almost look Amish-inspired in certain shots, blending a mix of earthy and traditional looks. The model shows he isn't afraid of getting a little messy, laying in the hay fields with dirt across his face and grass stains on fine tailored jeans.

While the cowboy look might not be everyone's cup of tea, this editorial is the great place to find inspiration for an array of looks, from casual denim wear to evening fashion. Check out out the Calin Sitar Viktor Magazine #2 shoot for all the hottest horse-riding looks for this fall.
Trend Themes
1. Rugged Rural Fashion - There is an opportunity for fashion brands to embrace a rustic aesthetic and incorporate elements of the wild west into their designs.
2. 70s Hippie Influence - Designers can tap into the nostalgia of 70s fashion trends, incorporating bohemian prints and textures into their collections.
3. Messy and Distressed Styling - The popularity of laid-back and rough-around-the-edges fashion presents an opportunity for brands to explore distressed and messy looks.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the rugged rural and 70s hippie trends by curating collections that feature cowboy-inspired pieces and bohemian-style garments.
2. Hair and Beauty - Hair and beauty professionals can offer services and products that embrace messy and undone hairstyles, catering to the demand for a casual and natural look.
3. Photography and Editorial - Photographers and editorial teams can create photo shoots that capture the essence of rugged rural fashion and the 70s hippie influence, incorporating natural settings and vintage-inspired styling.
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