The Jonathan Meizler ‘Title of Work' Label Redefines Menswear
Marriska Fernandes — September 30, 2011 — Fashion
References: titleofwork.3dcartstores & coolhunting
Menswear has always been structurally defined as elegant and classy but Jonathan Meizler’s ‘Title of Work’ is a label that breaks the norm and adds a certain charm to his label. His exclusive neckwear for men are hand-made and designed with Swarovski crystals and black diamonds.
These beaded techniques are rarely used in the menswear line but Jonathan seems to be focusing on a niche market for sparkling and elegant ties and bow ties. He refers to this collection as "architectural jewelry" as he tries to incorporate symmetrical structures to his label.
No two pieces are the same as each tie is hand-made and beaded with Swarovski crystals by a jeweler. This extremely elegant collection is available online and will soon be available at retail stores in US, Canada and Japan. Watch out girls, this menswear line is about to get feisty.
These beaded techniques are rarely used in the menswear line but Jonathan seems to be focusing on a niche market for sparkling and elegant ties and bow ties. He refers to this collection as "architectural jewelry" as he tries to incorporate symmetrical structures to his label.
No two pieces are the same as each tie is hand-made and beaded with Swarovski crystals by a jeweler. This extremely elegant collection is available online and will soon be available at retail stores in US, Canada and Japan. Watch out girls, this menswear line is about to get feisty.
Trend Themes
1. Handmade Luxury Fashion - Creating handmade luxury pieces with unconventional materials to add charm and elegance to traditional menswear.
2. Incorporating Jewelry Techniques in Fashion - Incorporating jewelry-making techniques like beading and using Swarovski crystals in menswear fashion to create unique, luxurious products.
3. Symmetrical Structured Fashion - Designing and marketing fashionable ties with unique yet symmetrical design to dominate the luxury fashion market in a product category that has been relatively unchanged and traditional over decades.
Industry Implications
1. Luxury Fashion - Incorporating unconventional materials in traditional menswear to create premium, luxury items for a high-end fashion market.
2. Jewelry-making - Exploring the integration of beading and crystal setting techniques into menswear fashion as an innovative approach to add value and elegance.
3. E-commerce Fashion Retail - Growing and capturing market share for the premium and luxury fashion market that favors handmade luxury items with unconventional and stunning materials for men's accessories like ties and bowties.
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