The Hallmark 'Loss of Job' Line Helps Ease Your Fired Feelings
Regan Canie — October 2, 2011 — Art & Design
References: hallmark & incrediblethings
There is nothing quite like the feeling of knowing the next day will bring a long wait in the unemployment line, but hopefully receiving a card from the Hallmark 'Loss of Job' line will be just the comforting condolence necessary to ease your workless worries.
As a sub-category under 'Encouragement' the Hallmark Loss of Job greetings include lighthearted lines like, "Don't think of it as losing your job. Think of it as a time-out between stupid bosses."
The quintessential card company really does have a way with words, and manages to give some gusto to getting canned. So, when you can't find the right way to say "that sucks" with sensitivity, the Hallmark Loss of Job line is the perfect way to give a boost to someone that got the boot.
As a sub-category under 'Encouragement' the Hallmark Loss of Job greetings include lighthearted lines like, "Don't think of it as losing your job. Think of it as a time-out between stupid bosses."
The quintessential card company really does have a way with words, and manages to give some gusto to getting canned. So, when you can't find the right way to say "that sucks" with sensitivity, the Hallmark Loss of Job line is the perfect way to give a boost to someone that got the boot.
Trend Themes
1. Encouragement Cards for Unemployed - The rise of specialized greeting cards catering to the unemployed provides an opportunity for disruptive innovation in the card industry, allowing for more personalized and empathetic messages.
2. Lighthearted Condolences for Job Loss - The trend of offering lighthearted and humorous condolences for job loss creates an opportunity for disruptive innovation in the greetings industry, where traditionally serious and sympathy-focused cards dominate.
3. Reframing Job Loss as a Positive Experience - The shift towards reframing job loss as a positive experience through greeting cards presents an opportunity for disruptive innovation in the self-help and personal development industry, helping individuals find optimism and motivation during challenging times.
Industry Implications
1. Greeting Card Industry - The rise of specialized greeting cards for the unemployed creates opportunities for disruptive innovation in the card industry, offering a unique segment of customers and messages.
2. Greetings Industry - The trend of lighthearted condolences for job loss presents opportunities for disruptive innovation in the greetings industry, providing a refreshing alternative to traditional sympathy cards.
3. Self-help and Personal Development Industry - The reframing of job loss as a positive experience through greeting cards opens up opportunities for disruptive innovation in the self-help and personal development industry, offering motivational resources and support for individuals in difficult career transitions.
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