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Cost-Cutting Coats

The Big Pocket Travel Jacket Lets You Carry More Luggage Than Others

— September 24, 2011 — World
It was only a matter of time until commercial responses emerged to rising travel fees, and the Big Pocket Travel Jacket is the first volley in the name of travelers.

The average intercontinental flight will limit the luggage weight of customers to around 20 kg -- a modest proposal. Beyond that threshold, however, it becomes very pricey for people who have extra clothes or are moving homes. The Big Pocket Travel Jacket offers an alternative to paying those exorbitant fees: just stuff your pockets with your excess wares! Available in all sizes, the jacket has enough carrying space for your laptop, a handful of clothes, perhaps some food, and other bits and pieces. Afterwards, the coat closes snugly around you, reducing the size of your profile.

You may shock others with your audacious threads, but sometimes it's extra important that you bring all your electronic devices on vacation!
Trend Themes
1. Rising Travel Fees - Disruptive innovation opportunity: Create more affordable alternatives to airline luggage fees, such as innovative jackets with built-in pockets for extra storage.
2. Excess Luggage Solutions - Disruptive innovation opportunity: Develop innovative clothing and accessories that offer ample storage space for travelers to avoid paying extra fees for overweight luggage.
3. Compact Travel Gear - Disruptive innovation opportunity: Design compact and multifunctional travel gear that allows travelers to conveniently carry their belongings without bulky luggage.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity: Innovate within the travel industry to offer improved luggage solutions and provide more affordable options for travelers.
2. Fashion and Apparel - Disruptive innovation opportunity: Explore the integration of functional storage features into fashion products, creating unique clothing items that cater to travelers with excess luggage.
3. Consumer Electronics - Disruptive innovation opportunity: Develop new accessories or wearables that provide additional storage space for travelers' electronic devices, addressing the need to bring multiple gadgets on vacation.
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