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Frenzied Flowery Fashions

The Mary Katrantzou Spring 2012 is a Blend of Garden Colors and Chaos

— September 22, 2011 — Luxury
Every now and then, the London Fashion Week showcases some creative couture that needs a serious round of applause—the Mary Katrantzou Spring 2012 collection falls into that category. It features a theme of nature and the dresses blossom like a garden full of fresh flowers.

The Mary Katrantzou Spring 2012 collection showcases numerous off-the-shoulder dresses that will keep you wanting more. The designs could easily be pronounced as the most colorful collection of the season as it features a blend of natural colors and prints that resemble butterflies.

Also, to add to the overall look, Mary has used candy colored lips for emphasis and that completes the package. So if you want a spring look that says charming and chic, then this collection is a must-have.
Trend Themes
1. Flower Power - The trend of incorporating fresh flower designs into fashion attire presents an opportunity for floral businesses to collaborate with designers and provide materials for eco-friendly fashions that attract more customers.
2. Butterfly Wings - Designers can tap into the butterfly print trend for fashion designs, creating illustrations that feature butterfly wings in appealing colors, leading to a unique selling point that provides a fantastical aspect to fashions.
3. Off-the-shoulder Obsession - Due to the popularity of off-the-shoulder dresses from the Mary Katrantzou Spring 2012 collection, designers can rely on the trend for inspiration to create new and innovative designs for future collections.
Industry Implications
1. Fashion - The fashion industry can capitalize on incorporating nature-inspired and butterfly prints into their designs and from collaboration with flower companies for more customers and sustainable designs.
2. Floral - Floral companies have an opportunity to partner with designers for eco-friendly fashion attire that uses fresh flowers for designs on the Mary Katrantzou Spring 2012 collection.
3. Cosmetics - Cosmetics companies can take advantage of the trend of colorful lips, offering more vivid and bold hues that complement spring and summer clothing from the Mary Katrantzou Spring 2012 collection.
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