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Fierce Rugby Kicks

The Qubic x All Blacks x Adidas Shoes Present Footwear with Authority

— September 21, 2011 — Fashion
The Qubic x All Blacks x Adidas sneakers are a new pair of shoes that brings three different companies together for the very first time.

New Zealand fashion/shoe boutique Qubic and the Rugby team, known as the All Blacks, decided to collaborate with Adidas for a special piece of footwear. It's a low-top style with a smooth, suede upper section highlighted by white stripes. Details on the Qubic x All Blacks x Adidas kicks include the New Zealand silver fern embedded on the back heel, and Qubic's red interior.

The Qubic x All Blacks x Adidas shoes are a limited-edition run. Fifteen will be encased in a steel silver box and will be available first come, first serve on September 23rd at Qubic. The rest of the 85 will be available in-store and online the same day.
Trend Themes
1. Collaborative Footwear - The Qubic x All Blacks x Adidas shoes showcase a collaboration between three different companies, highlighting the trend of collaborative footwear projects.
2. Limited-edition Sneakers - The Qubic x All Blacks x Adidas shoes being released in a limited-edition run taps into the trend of exclusivity and scarcity in the sneaker industry.
3. Branding Partnerships - The collaboration between Qubic, All Blacks, and Adidas demonstrates the trend of branding partnerships in which different companies come together to create unique products and expand their reach.
Industry Implications
1. Fashion and Shoe Retail - The release of Qubic x All Blacks x Adidas shoes presents an opportunity for fashion and shoe retailers to explore collaborations that attract customer interest and drive sales.
2. Sports and Athletics - The partnership between All Blacks and Adidas in creating the Qubic x All Blacks x Adidas shoes highlights the potential for innovation in sports and athletic footwear design.
3. E-commerce - The availability of the Qubic x All Blacks x Adidas shoes online alongside in-store sales demonstrates the growing importance of e-commerce platforms in the retail industry.
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