Jobeur Nail Packaging Demonstrates Creative Handiwork
Amelia Roblin — September 20, 2011 — Marketing
References: packaginguqam.blogspot & notcot.org
A brilliant branding challenge was bestowed upon one student, who managed to make something as potentially dull as Jobeur Nail packaging into something intelligent and interesting. Creating a clever way to merchandize for such a mundane product is a task that's seldom undertaken and rarely a success. The proof is visible on the humdrum hardware store shelf.
But instead of using stimulating graphic design to attract attention to the small boxes of metal tacks, spikes and screws, student Pier-Philippe Rioux used the goods themselves to conceive a captivating image. Spelling out the sizing of each fastener with the heads of several bits, pixelated numbers emerge from the clean cardboard cartons of Jobeur Nail packaging that communicate the product's qualities without any need for a logo or printed text.
But instead of using stimulating graphic design to attract attention to the small boxes of metal tacks, spikes and screws, student Pier-Philippe Rioux used the goods themselves to conceive a captivating image. Spelling out the sizing of each fastener with the heads of several bits, pixelated numbers emerge from the clean cardboard cartons of Jobeur Nail packaging that communicate the product's qualities without any need for a logo or printed text.
Trend Themes
1. Creative Packaging - Opportunity for brands to use innovative and intelligent packaging designs to make mundane products more interesting and attractive.
2. Minimalistic Design - Trend towards using clean and simple designs that communicate a product's qualities without relying on traditional branding elements.
3. Product-driven Branding - Shift towards using the actual products themselves as a form of branding, creating captivating images that communicate the product's attributes.
Industry Implications
1. Packaging Industry - Disruptive innovation opportunities to develop new and creative packaging solutions that enhance the brand experience and attract customers.
2. Graphic Design Industry - Disruptive innovation possibilities to explore new ways of visual communication that rely less on traditional branding elements and more on creative designs that express product qualities.
3. Hardware Industry - Opportunity for hardware brands to rethink their packaging strategies and leverage product-driven branding to stand out on the shelves and engage customers.
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