The PETA Kelly Brook Ad is a Hot Cold-Blooded Campaign
Regan Canie — September 17, 2011 — Naughty
References: peta.org & thesuperficial
The PETA Kelly Brook campaign, which uses the English vixen's buff bod painted in a snakeskin print, is about to bring a heightened sense of attention to animal activism. The campaign that regularly features vegan and vegetarian celebs in a state of undress highlights Brook in a slithery suit to bring notice to both her revealed assets and her activist intentions.
The ad poses the question, "Whose skin are you in?" to challenge those who are comfortable wearing various mammal or reptile skins as fashion statements and goes on to state that "Animals belong in the wild, not in your wardrobe." Defending and protesting the helpless creatures from becoming clothing, Brook does PETA a true service in stripping down while showing her devotion for the fair treatment of sacrificial serpents.
The ad poses the question, "Whose skin are you in?" to challenge those who are comfortable wearing various mammal or reptile skins as fashion statements and goes on to state that "Animals belong in the wild, not in your wardrobe." Defending and protesting the helpless creatures from becoming clothing, Brook does PETA a true service in stripping down while showing her devotion for the fair treatment of sacrificial serpents.
Trend Themes
1. Animal Activism - Using celebrities to bring attention to the fair treatment of animals in the fashion industry.
2. Vegan and Vegetarian Celebs - Highlighting celebrities who advocate for a meat-free lifestyle as a way to promote animal rights.
3. Fashion and Activism - Combining fashion and activism to challenge the use of animal skins in clothing.
Industry Implications
1. Fashion - Innovative clothing brands can explore alternative materials and promote sustainable fashion.
2. Celebrity Endorsement - Working with vegan and vegetarian celebrities to promote ethical fashion choices.
3. Animal Rights Organizations - Organizations like PETA can leverage celebrity partnerships and creative campaigns to raise awareness about animal exploitation in the fashion industry.
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