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BNN: Jeremy Gutsche Talks Auto Theft and Bacteria on the Pitch (30 Minutes)

— September 16, 2011 — About
Many aspiring entrepreneurs have the ability to birth a great idea; however, not all of them possess the skill and business savvy to not only bring the idea into fruition, but to do so successfully. This is where BNN's show The Pitch comes in, providing start-ups a chance to present their ideas to a panel of financial experts. Our Chief Trend Hunter Jeremy Gutsche is a judge on this panel, providing hopeful innovators with insight gleaned from his own personal experience.

WATCH THE 30 MINUTE EPISODE HERE

Products presented in this episode of The Pitch address two important issues: the spreading of harmful bacteria in everyday life and auto protection. First to face the panel is Richard Downey, president of TodCo Innovation and inventor of The Immobilizer. The Immobilizer is made with affordable anti-theft in mind, providing a way for car owners to ensure their vehicle is protected regardless of whether its on or off. Targeted to used car owners, Downey's product is much more DIY and user-friendly than the technical anti-theft systems in place with today's modern vehicles.

Second to face the panel is Doug Olson who, after years of working with salt as a preservation material, has crafted the Outbreaker as a means to cease the spread of bacteria. Ultimately, the Outbreaker is a salt-based cover for things like door knobs or toilet handles. It lasts up to 6 years, making the Outbreaker much more cost-effective than hand sanitizer. Though neither companies received a full thumbs up from the panel, both were given a detailed outline of the ideal next steps toward success.
Trend Themes
1. Affordable Anti-theft - The trend of providing anti-theft technology for cars that is affordable and user-friendly can disrupt the traditional market and cater to used car owners.
2. Bacteria Prevention - The trend of using salt-based covers for everyday objects like door knobs can disrupt the traditional hand sanitizer market and provide a more cost-effective solution.
3. DIY Automotive Technology - The trend of providing automotive technology that is more DIY and user-friendly can disrupt the traditional market of technical anti-theft systems in modern vehicles.
Industry Implications
1. Automotive - The automotive industry can explore the trend of affordable and user-friendly anti-theft technology for cars.
2. Consumer Goods/healthcare - The consumer goods and healthcare industries can explore the trend of using salt-based covers for everyday objects to prevent the spread of harmful bacteria.
3. Security/technology - The security and technology industries can explore the trend of providing DIY automotive technology that is more user-friendly and accessible for car owners.
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