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On-the-Go Memoirs

The New Blogger App Lets You Finally Blog Without a Dedicated PC

— September 11, 2011 — Tech
You're on the road, backpacking through East Asia and you want to update your friends and family on your continuing exploits -- that's where the Blogger App comes in.

After purchasing Blogger's parent company Picasa, Google set out to integrate the world's most prolific blog hosting website into its expanded network. Today, that includes an application that allows users to update their blogs via the Android and iOS mobile platforms. With only a handful of options, including posting entries, attaching pictures and tagging posts, the Blogger App is a relatively modest program. But as its being offered for free, once can't quite complain.

The next time you step out of your house, do so with the knowledge that should the days events surprise you, blogging about it will take a fraction of the time.
Trend Themes
1. Mobile Blogging - The trend of mobile blogging via applications creates opportunities for companies to create user-friendly blogging platforms.
2. Integration of Blogging and Social Media - With the use of social media platforms, companies are able to integrate blog posts with social media marketing.
3. Simplification of Blogging - The trend of simplifying the blogging process with applications like these presents opportunities to improve user experience for bloggers.
Industry Implications
1. Mobile App Development Industry - As more people turn to mobile devices to blog, this presents an opportunity for developers to create better mobile blogging applications.
2. Social Media Platforms Industry - Blogging platforms can collaborate with social media platforms to improve user experience and reach broader audiences.
3. Content Creation Industry - The trend of simplifying the blogging process and making it more accessible creates opportunities for the content creation industry to target a broader audience.
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