Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Sheepvertising Sports Stunts

England's Rugby World Cup Stars Wish to Recruit Kiwi Animals

— September 12, 2011 — Marketing
England’s Rugby World Cup stars will have the backing of a 'Baa-rmy' in New Zealand, that is, thousands of sheep sporting the St. George Cross. Kiwi farmers are being offered one New Zealand dollar for every sheep they spray with the red cross or a message of support for Martin Johnson’s men.

England's 2003 World Cup winning center Will Greenwood is fronting the sheepvertising campaign, which is designed to boost the morale of the team -- and leave the All Blacks feeling sheepish.

Betting firm Betfair has already signed up 200 sheep for its cheeky two-month-long sheep-vertising stunt -- and it should have no problem rounding up an army of woolly fans for the England cause.

There are roughly ten sheep for every person in New Zealand -- 43 million sheep and 4.4 million humans. Any Kiwi farmer with at least ten animals in their flock can cash in with some sheepvertising.

Greenwood launched the initiative -- dubbed ‘Our Country Needs Ewe’ -- by posing with a flock of supportive sheep. The 38-year-old said that he hoped the four-legged, on-field support would unsettle the host nation and help Johnson shepherd his side to England’s Rugby World Cup glory.
Trend Themes
1. Sheepvertising - The use of sheep in advertising campaigns represents a disruptive innovation opportunity for marketing companies to create unique and memorable promotional materials.
2. Animal-centered Marketing - The trend of including animals in advertising campaigns represents a disruptive innovation opportunity for companies to connect with consumers by tapping into their emotions toward animals.
3. Unconventional Sports Marketing - The trend of using unexpected and humorous marketing techniques in the sports industry represents a disruptive innovation opportunity for companies to stand out in a crowded market and engage with fans on a personal level.
Industry Implications
1. Sports Marketing - The use of unconventional marketing techniques presents a disruptive innovation opportunity for sports companies to create unique and personalized experiences for fans and drive customer loyalty.
2. Agriculture - The trend of animal-centered marketing presents a disruptive innovation opportunity for agriculture companies to leverage the emotional connection that consumers have with animals to build brand awareness and drive sales.
3. Betting - The use of sheepvertising in betting campaigns represents a disruptive innovation opportunity for the betting industry to create memorable and humorous advertising materials that appeal to consumers' sense of humor.
2.6
Score
Popularity
Activity
Freshness