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Electrified Luxury Hatchbacks

The Audi A2 is Set to Debut at the Frankfurt Motor Show

— September 9, 2011 — Autos
The Audi A2 is the luxury car company's first all-electric car, set to be unveiled soon at the Frankfurt Motor Show.

The Audi A2 is filled with innovative features. For starters, the interior of the car is designed with gadget fiends in mind. The interior incorporates wireless charging technology to let you top up any gadget's battery on-the-go. The car also has a retractable touchscreen instrument panel and can serve as a WiFi hotspot.

The EV is FWD and is powered by a 31 kilowatt lithium-ion battery pack. Audi is saying that the car can do 0-60 in 9.3 seconds and max out at 93 MPH, with max range said to be 124 miles. The battery can be charged to full in 1.5 hours using a 400 volt charger with a 230 volt charger requiring four hours. So far, only conceptual shots of the Audi A2 have been released. If these images and figures are true, the A2 could be a groundbreaking EV. There are already a few EVs on the marketplace, but none are as luxurious or high-tech as Audi's offering. This is going to be big.
Trend Themes
1. Luxury Electric Vehicles - The demand for high-end electric cars is increasing and luxury car manufacturers can capitalize on this by investing in technology and features that cater to gadget enthusiasts and provide a sleek, luxurious driving experience.
2. Wireless Charging - Developing wireless charging technology for electric vehicles can make charging accessible and convenient to consumers while also addressing range anxiety.
3. Touchscreen Instrument Panels - Touchscreen instrument panels offer a more intuitive and personalized driving experience, and can potentially open up additional revenue streams for manufacturers through app development and advertising.
Industry Implications
1. Automobiles - Luxury car manufacturers like Audi can disrupt the automotive industry by investing in electric car technology and creating high-end electric vehicles that cater to gadget enthusiasts.
2. Mobile Technology - Mobile technology companies can capitalize on the trend of wireless charging by developing wireless charging technology that is compatible with a wider range of devices and vehicles.
3. Consumer Electronics - The trend of touchscreen panels in cars can be leveraged by consumer electronics companies to create apps and advertising specifically tailored towards drivers and passengers.
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