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9,134 Drinks in Your Pocket

Absolut Mobile Application

— December 30, 2007 — Pop Culture
Can't decide on what to serve your guests this New Year's eve? Check out Absolut Drinks and choose from the 9,134 Absolut-based drink recipes.

Not only will you find unlimited choices of drinks but you can also experience doing the online bartending yourself and mix your own drinks. You don't have to worry about memorizing these recipes because you can access them in your cellphone with the Absolut mobile application.

The site will also educate you on drink types and ingredients, importance of a good ice, drinking etiquette on certain occasions, and the latest Absolut news like how different countries around the globe celebrate New Year's eve.
Trend Themes
1. Mobile Mixology - The trend of mobile applications providing drink recipes and bartending experiences allows users to easily access and experiment with a wide variety of drink options from the convenience of their smartphones.
2. Online Bartending - The rise of online bartending platforms like Absolut Drinks enables individuals to learn and perfect mixology skills without formal training, opening up opportunities for aspiring bartenders and cocktail enthusiasts alike.
3. Digital Drink Education - The increasing availability of online resources that educate consumers about different drink types, ingredients, and drinking etiquette allows for a more informed and enjoyable drinking experience.
Industry Implications
1. Alcohol and Beverage - The alcohol and beverage industry can leverage mobile applications and online platforms to reach a wider audience, provide personalized drink recommendations, and promote brand loyalty.
2. Hospitality and Events - The hospitality and events industry can incorporate mobile mixology applications into their offerings, enhancing the guest experience by providing interactive and customizable drink options for events and gatherings.
3. Digital Media and Technology - The digital media and technology industry can develop and improve mobile applications and online platforms that cater to the growing demand for drink recipes, bartending experiences, and drink education, utilizing features like augmented reality and personalized recommendations.
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