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Sea Monster-Saving Cleansers

The Lush Shark Fin Soap Protects the Predators

— September 1, 2011 — Fashion
Saving sea creatures has never felt -- or smelled -- better than with the Lush Shark Fin Soap. As described on the Lush website, the all-vegan cleanser is “packed full of softening seaweed, scrubby fine sea salt, and zest lime oil," to have you smelling great while helping out a great cause. With 100% of the profits going to Shark Savers, a charity dedicated to protecting and conserving the shark population around the world, this predator-packed product is a win-win.

Though I wouldn't personally want to meet up with a shark while out for a swim, the toothy sea monsters play a vital role in maintaining ocean life and the ecosystem. Rather than ordering a bowl of shark fin soup, why not try out the Lush Shark Fin Soap at an incredibly appetizing low price?
Trend Themes
1. Ocean Conservation - The Lush Shark Fin Soap highlights the trend of consumers supporting ocean conservation through their purchase decisions.
2. Vegan Skincare - The popularity of the all-vegan Lush Shark Fin Soap showcases the trend of consumers seeking cruelty-free and environmentally friendly skincare products.
3. Cause Marketing - The Lush Shark Fin Soap exemplifies the trend of companies partnering with charitable organizations to create products that raise awareness and funds for important causes.
Industry Implications
1. Skincare - The skincare industry can benefit from creating more sustainable and ethical products like the Lush Shark Fin Soap to meet the growing demand for vegan and eco-friendly alternatives.
2. Charitable Organizations - Charitable organizations focused on ocean conservation, like Shark Savers, can leverage cause marketing partnerships with beauty brands to raise more funds and increase awareness for their causes.
3. Consumer Goods - Consumer goods companies can explore cause marketing initiatives to engage socially conscious consumers and differentiate themselves in the market, as seen with the success of the Lush Shark Fin Soap.
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