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Sci-Fi Blizzard Kicks

The Star Wars Superstar 2.0 Shoes Shows the Fashionable Side of Planet Hoth

— September 5, 2011 — Fashion
The Star Wars Superstar 2.0 Shoes are a pair of sneakers inspired by the planet Hoth, which is where Luke Skywalker and the Rebel Alliance battled at the The Empire Strikes Back.

Adidas and the sci-fi franchise’s collaborations have already featured a number of impressive clothes and shoes that makes looking geeky cool. The Star Wars Superstar 2.0 Shoes certainly doesn’t disappoint with its hockey-inspired design. The upper has an all white colorway as an homage to the icy planet of Hoth with a beautiful contrast of different hues of blue stripes. The back heel features the Rebel Alliance helmet in the form of a goalie helmet and the number 19 with ‘L.Skywalker’ written on top of it. The bottom shows off a light blue transparent outer-sole that nicely ties the theme altogether.
Trend Themes
1. Geek Chic Apparel - The popularity of sci-fi collaborations shows there is market demand for fashion-forward clothing items with a geeky twist.
2. Nostalgic Design - Nostalgic designs with modern twists like the Star Wars Superstar 2.0 Shoes prove that timeless franchises can still appeal to younger demographics.
3. Limited Edition Sneakers - The limited edition nature of these sneakers creates a sense of urgency and exclusivity, driving demand for sneaker enthusiasts.
Industry Implications
1. Footwear - The footwear industry can capitalize on the demand for limited edition sneakers and collaborate with established franchises to create sneakers that appeal to a wider audience.
2. Fashion - Fashion brands can extend their reach and appeal to younger demographics by partnering with popular sci-fi franchises to create stylish clothing with a geeky twist.
3. Entertainment - Entertainment companies can monetize their intellectual property and reach a wider audience by collaborating with apparel and footwear brands to create limited edition products with nostalgic designs.
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