Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Blank Canvas Kicks

The Design Your Own Keds Project Lets You Mix It Up

— August 29, 2011 — Fashion
American shoe company Pro Keds has created a new and unique interactive shoe feature on their website called Design Your Own Keds. Customers are now capable of creating their own set of kicks with a new sense of freedom that other shoe companies have not reached yet. Pro Keds allows the customers to not only choose color, laces and prints -- it also allows customers to upload their own photos to be printed on the sneakers wherever they want if they do not already like the selection provided. Another feature for the Pro Keds customizable sneakers is the ability to apply text on the shoes with a word or phrase of the customers choosing.

Design Your Own Keds customers can change features from stitching, to lining, to binding, to midsoles. Whatever the customer wants to personalize, Pro Keds customizable shoes have the ability to oblige.

Implications - Consumers of all ages have the opportunity to personalize their shoes, thereby creating a look unique to their own personality and interests. This also gives companies with the customizable feature a competitive edge over other popular brands, and simultaneously gives the companies free information on what the consumer’s interests are. From fashion, to vehicles, to electronic devices such as MP3 players or mobile phones, the customizable product has the potential to be a win-win situation for both consumer and company.
Trend Themes
1. Customizable Products - The trend of customizable products allows consumers to personalize their purchases to reflect their own personality and interests.
2. Consumer Personalization - Consumers are increasingly looking for personalized experiences and products to meet their unique needs and preferences.
3. Data-driven Customization - Companies can gather valuable customer insights and preferences through the customization process, enabling them to better understand their target audience and tailor their offerings accordingly.
Industry Implications
1. Fashion Retail - The fashion retail industry can utilize customizable products to offer unique and personalized options for consumers, enhancing their shopping experience.
2. Footwear Industry - The footwear industry can benefit from the trend of customizable shoes by offering innovative and personalized designs, allowing customers to create their own unique kicks.
3. E-commerce Platforms - E-commerce platforms can leverage the demand for customizable products to provide a seamless online shopping experience, offering a wide range of customized options for various products.
3.5
Score
Popularity
Activity
Freshness