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Painful Perfection Portraits

The Noyan Babatasi 'An Actress' Ambition' Series Tells a Sad Truth

— August 27, 2011 — Fashion
The Noyan Babatasi 'An Actress' Ambition' photo story is a powerful statement about modern beauty standards. Shot for 'Sense of Ambition,' Babatasi's vision was to capture the lengths to which the modern woman will go to achieve the unrealistic picture of perfection set out by the entertainment industry.

The shoot follows his model as she completely transforms herself using both surgical and non-surgical methods. Not shockingly, the woman pictured at the end of the story is completely unrecognizable as compared to the face featured at the start. This transformation is a reflection of the ones so often seen in Hollywood's famous faces, who succumb to the immense pressure of being in the public eye.

Implications - The rise of celebrity culture and the changing face of the media has set an unattainable standard of beauty for both men and women. As such, consumers are investing in mediums, both surgical and otherwise, to alter their physical appearance to reflect this unrealistic standard of perfection.
Trend Themes
1. Unattainable Beauty Standards - The pressure to meet the unrealistic picture of perfection set out by the entertainment industry is driving consumers to invest in mediums for physical alteration.
2. Celebrity Culture - The rise of celebrity culture and the changing face of the media has set an unattainable standard of beauty for both men and women.
3. Surgical and Non-surgical Beauty Procedures - Consumers are turning to both surgical and non-surgical methods to transform their appearance and meet unrealistic standards set by the entertainment industry.
Industry Implications
1. Cosmetic Surgery - As consumers invest in surgical procedures to alter their physical appearance, cosmetic surgery is a growing industry.
2. Beauty and Fashion - The unattainable beauty standards set by the entertainment industry is driving the beauty and fashion industry to offer new products and services to meet this demand.
3. Media and Entertainment - The changing face of the media and entertainment industry is putting pressure on individuals to meet an unattainable standard of beauty, presenting opportunities for disruptive innovation in this industry.
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