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Organic Field Photography

Jurgen Heckel's ‘Gras' Shows an Eco-Embrace

— August 24, 2011 — Eco
Describing the work of Jurgen Heckel as “organic” just seems natural (no pun intended). As a nature-loving photographer residing in Munich, Germany, Jurgen Heckel captures different grasses within his latest appropriately titled work—‘Gras.’

If you were skeptical about how interesting grass can be, the work of Jurgen Heckel will assure you that grass can actually be enthralling and mysterious. Rather than focusing solely on one species of grass, Jurgen Heckel incorporates a variety of grasses, ranging in color, length, density and patter. This is one photographer who undoubtedly takes nature photography to grassy green heights.

Implications - Embracing the simplicity yet diversity of nature can be a very intelligent thing for companies to undertake. Consumers appreciate product displays and products themselves that reflect natural elements such as greenery, animals, etc.
Trend Themes
1. Nature-inspired Product Displays - Companies can incorporate natural elements like greenery and animals into their product displays, appealing to consumers' appreciation for nature.
2. Eco-friendly Photography - Photographers can explore and capture the beauty of nature, showcasing environmental consciousness through their work.
3. Diverse Grasses as Artistic Subjects - Artists can find inspiration in the wide range of grasses, creating captivating and visually interesting artwork.
Industry Implications
1. Retail - Retailers can incorporate nature-inspired product displays in their stores, creating a more appealing and eco-friendly shopping experience.
2. Photography - Photography businesses can promote and specialize in eco-friendly photography, catering to a growing market demand for environmentally conscious art.
3. Art - Artists can experiment with diverse grasses as artistic subjects, offering unique and nature-inspired artwork to art enthusiasts.
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