The Karnataka Helitourism Campaign Inspires Wanderlust With a Birds-Eye View
Meghan Young — August 21, 2011 — World
References: starkgroup.net & ibelieveinadv
As much as people might prefer to get up close and personal to landmarks and sights in vacation destinations, the Karnataka Helitourism ad campaign shows that spectacular, aerial views can be just as breathtaking. Since aerial photography is taking off the ground in record numbers, it would only be natural that tourists would want to get a taste of these stunning images in person.
Conceived and executed by Bangalore-based ad agency Stark, the Karnataka Helitourism ad campaign is quite simple and direct. It pretty much shows potential tourists exactly what they will see from such a high perch. From ancient sculptured temples to modern cities and unexplored forests, Karnataka has a lot to offer.
Conceived and executed by Bangalore-based ad agency Stark, the Karnataka Helitourism ad campaign is quite simple and direct. It pretty much shows potential tourists exactly what they will see from such a high perch. From ancient sculptured temples to modern cities and unexplored forests, Karnataka has a lot to offer.
Trend Themes
1. Aerial Photography - The increasing popularity of aerial photography presents opportunities for businesses to offer unique and breathtaking perspectives on vacation destinations.
2. Helicopter Tourism - The Karnataka Helitourism campaign highlights the potential for helicopter tours as a way for tourists to experience stunning aerial views of landmarks and attractions.
3. Visual Marketing - The use of aerial vacation ads demonstrates the power of visual marketing in inspiring wanderlust and attracting tourists to a destination.
Industry Implications
1. Advertising - The advertising industry can leverage aerial photography and visual marketing techniques to create impactful campaigns that capture the attention of potential tourists.
2. Tourism - The tourism industry can explore helicopter tourism as a new and exciting way to offer unique experiences to travelers eager for breathtaking views.
3. Photography - The photography industry can tap into the growing demand for aerial photography by offering specialized services and equipment for capturing stunning birds-eye images.
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