The Mustang Sharry Hammit Bags Campaign Exudes Wealth and Luxury
Corinne Guirgis — August 17, 2011 — Fashion
References: talent.adweek & behance.net
Take a look inside the exclusively luxurious world of the rich and famous with the Mustang Sharry Hammit Bags ad campaign. Shot in the California sun across the famous Pacific Coast Highway, the shoot features gorgeous and rugged Cali landscapes, fancy cars and high-priced fashions.
Although the setting is attractive, what really catches the eye is the sizzling chemistry between the models. Shot by the talented BJ Richeille, the collection captures the essence of luxury living, showcasing the bags as a part of a family of goods owned by well-off individuals.
Implications - Products that are marketed as luxurious and exclusive attract a particular type of consumer who is devoted to standing out based on ownership. Up and coming designers hoping to capture the attention of this type of client can use marketing campaigns that epitomize the luxury lifestyle.
Although the setting is attractive, what really catches the eye is the sizzling chemistry between the models. Shot by the talented BJ Richeille, the collection captures the essence of luxury living, showcasing the bags as a part of a family of goods owned by well-off individuals.
Implications - Products that are marketed as luxurious and exclusive attract a particular type of consumer who is devoted to standing out based on ownership. Up and coming designers hoping to capture the attention of this type of client can use marketing campaigns that epitomize the luxury lifestyle.
Trend Themes
1. Luxury Marketing - Marketers can tap into the allure of exclusivity and luxury living to appeal to consumers who value status and extravagance.
2. High-end Fashion - Designers can create high-priced fashion collections that cater to affluent individuals seeking unique and luxurious pieces.
3. Aspirational Lifestyle - Brands can promote an aspirational lifestyle to attract consumers who are motivated to achieve wealth and success.
Industry Implications
1. Luxury Goods - Luxury goods brands can capitalize on the desire for exclusivity by creating limited-edition and high-end products.
2. Automotive - Car manufacturers can partner with luxury fashion brands to create marketing campaigns that evoke a sense of opulence and sophistication.
3. Photography - Photographers can specialize in capturing the essence of luxury living and collaborate with high-end fashion brands to create visually stunning campaigns.
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