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Seaside-Inspired Sneakers

The Supra Nautical Pack Boasts Three Stylish Boat-Worthy Shoe Designs

— August 9, 2011 — Fashion
The recent release of the Supra Nautical Pack shoe collection is making serious waves this summer. Embracing a seasonally suitable nautical theme, the Supra Nautical Pack offers three unique footwear options for men. The three designs are modeled after the Assault, Cuttler and Cuban models. Each shoe's exterior consists of a navy chambray exterior that is embellished with small white anchors and ships' wheels.

The Supra Nautical Pack offers footwear options suitable for every style. Each shoe features intricate detailing including a waxed lace and canvas lining.

Implications - Businesses that devote their efforts to offering their clients products that embrace a particular theme or that are representative of a common concept will appeal to a wide audience. Consumers will flock to those products that are reflective of their individual tastes and preferences.
Trend Themes
1. Nautical-themed Fashion - There is opportunity for businesses to explore creating nautical-themed apparel or accessories that cater to consumers seeking a coastal or oceanic aesthetic.
2. Everyday Shoes with Intricate Detailing - Businesses can capitalize on the idea of providing customers with stand-out everyday shoes through the incorporation of intricate detailing that adds additional style to a traditional design.
3. Limited Edition Collections - The Supra Nautical Pack's success highlights the value in creating limited edition collections that cater to a specific customer base in order to increase excitement and hype surrounding a brand or product line.
Industry Implications
1. Fashion - The fashion industry has an opportunity to explore creating nautical-inspired clothing or accessories in order to appeal to consumers seeking a coastal or oceanic aesthetic.
2. Footwear - The footwear industry can capitalize on the trend of incorporating intricate detailing into everyday shoes, providing consumers with equally stylish and comfortable options.
3. Marketing and Advertising - Marketing and advertising agencies can help brands create limited edition collections, potentially creating viral campaigns or brand awareness tactics that excite and engage consumers.
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