M.R. Horhager's BALL'OONS Video Explores the Fragility of Life
Meghan Young — August 9, 2011 — Pop Culture
References: vimeo & blogimmliving.tumblr
Thanks to Pixar and other animated film studios, digital shorts like BALL'OONS are becoming more and more mainstream, encouraging other artists to explore this medium and make it their own. This adorable cartoon explores the idea of loneliness and fragility of life in a fun and innocent way.
The BALL'OONS digital short follows a dog and his sad owner as they play fetch. Instead of bringing back the ball, however, the dog brings back a red balloon which his master then blows up to create a companion. Of course, he takes it a bit too far, leading to his own destruction.
Directed by Toronto-based Mathias Richard Horhager, The BALL'OONS digital short was expertly animated by Sean Janisse and Seann Marsh with sound by Makai Black.
The BALL'OONS digital short follows a dog and his sad owner as they play fetch. Instead of bringing back the ball, however, the dog brings back a red balloon which his master then blows up to create a companion. Of course, he takes it a bit too far, leading to his own destruction.
Directed by Toronto-based Mathias Richard Horhager, The BALL'OONS digital short was expertly animated by Sean Janisse and Seann Marsh with sound by Makai Black.
Trend Themes
1. Mainstreaming of Digital Shorts - The rise of digital shorts presents an opportunity for companies to explore innovative and creative storytelling.
2. Exploration of Loneliness and Fragility - An increased focus on loneliness and fragility in storytelling could inspire companies to introduce products or services that address mental health and wellness.
3. Use of Animated Films as a Medium - The use of animated films as a medium for storytelling is on the rise, providing opportunities for companies to experiment with different visual styles and techniques.
Industry Implications
1. Entertainment - The rise of digital shorts presents an opportunity for companies in the entertainment industry to explore innovative and creative storytelling.
2. Health and Wellness - An increased focus on loneliness and fragility in storytelling could inspire companies in the health and wellness industry to introduce products or services that address mental health and wellness.
3. Animation - The use of animated films as a medium for storytelling is on the rise, providing opportunities for companies in the animation industry to experiment with different visual styles and techniques.
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